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Our focus at SimplicityDMS is 100% client happiness. We love getting things right, and we love giving 110%! Whether you are a brand new business looking to design a brand new website, or are looking for a refresh & redesign on a current site, we love sipping coffee, chatting ideas, brainstorming opportunities, and making sure that you always have a finger on the pulse of what your website is doing.

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About Our Team

Meet Your Designer

This is me, your friendly Mom Web Designer Allison, working out of my tiny office in my tiny house just outside of Boston, MA! I saw an opportunity where there seemed to be growing complexity in an industry where more and more people are trying to do it themselves, and it seemed like there just had to be a better way of doing business. When asked what is the most important piece of marketing you can have, you may get a hundred different answers. But I know the answer: It's your website. Your website is the backbone of your brand. It is where people go to reaffirm their beliefs about you, and it is where they will make unconscious decisions about whether or not to trust you. It serves as a directory where potential customers should be able to (easily!) find every piece of information about your business that they need, and without one your marketing and your brand will falter. If you're looking for a chat about your current website and what you can do to improve it, coffee chats on Google Meet are absolutely my vibe. If you're looking for a redesign, let's talk about it and see what you really need. I look forward to brainstorming the solutions and creating a website with you that keeps things simple for your customers and for you!

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Our Values

For us, it's not just about having the most clients. We want to make a positive impact for every small business and entrepreneur that we work with. Whether you're in your first year of business or a seasoned pro, we are here to help you grow.

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Website Design done right.

We design every site from scratch, allowing us to personalize your voice and your business. While cookie cutter websites can work for some businesses, we've found that a personal touch allows you to truly speak to your audience. We also take care of all the details in the background of your site that help you get found in search.

Support for the long haul.

Websites were never meant to be a one-time project. You and your business thrive through ongoing edits and improvements to help with SEO, fine-tuning your message and adjusting to your audience! We can even help you create the ideas, and help you take care of all the edits with our Quarterly Tuneups.

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Keeping Google in Mind.

In addition to your website, Google My Business can play a huge role in helping your business get seen in your local area. We can help you set this up, get your business verified, optimize its content, and keep it updated so that customers can find you easily when they're searching for services you offer.

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Accessibility Due-Diligence

We believe building accessible sites is quite simply about doing good business. We design websites complete with Alt Text for every image, checking contrast, and organizing headers. Looking for compliance? We can help you set up a professional overlay that will make corrections for any disability.

What is Our Process Like?

We love making sure people know what to expect from working with us, and truly believe that the business owners, NOT the website designer, are the key to making a website amazing. Yes, we said that right. You are the difference maker. The more that we hear from you, the more that you share your ideas, the more that you tell us your hopes and dreams and business goals, the better your website will be. The more you review the content we create for you! The more you tell us you hate what we designed and need some fresh ideas! You get the idea :) Communication is Key!

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Let's Chat

Let's hash out some of the details of what you're looking to do over a nice cup of coffee, in person if you're in Boston, or Google Meet if you're anywhere else! We'd love to learn more about your business goals, hat your current tech savviness is like, and where we might be able to work together to create something awesome!

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Let's Build Your Site!

We will go through several drafts of your website, collect content from you, make any adjustments that you would like us to, and talk about all the tedious details as well like privacy policies, terms & conditions, cookies, and more! This stage also includes keyword research for you to make sure we are focused on finding the right customers.

Going LIVE

Once you LOVE your site through and through, we go live! We make all the necessary connections to your domain, make sure your SSL certificate is set up, and get to work with other fun details like setting up a Google My Business profile, making sure your website is properly responsive to different device sizes, Google Search Console, Analytics, and more.

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Ongoing Support

After your site has gone live, we don't just leave you high and dry, because that's just not how we do business, and that's not how websites & businesses succeed. We continue to check in with you from time to time to let you know how your site is doing, things that we're seeing that could be improved or adjusted, sending you reports of how your site is performing, our recommendations on how to improve your visibility, and more.

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Not Ready to Outsource and want to DIY?

Our Blog is focused on helpful info for the DIY enthusiast! Make sure to check back for new posts on current events in web design, AI, SEO, and everything in between! We love helping you brainstorm ideas for your own website, offer tips that perhaps you haven't thought of yet, and support you with the tools that we love and have found helpful!

click to read the 12 days of website updates to get ready for the new year blog post

The 12 Days of Website Updates to Get Ready for the New Year!

By Allison Panteli • December 20, 2024
Looking for a website refresh to get ready for 2025? You can DIY! Here is our 12 days of website updates checklist for simple daily steps to add up to BIG results for your biz in 2025.
click to read the blog post 'seo on a budget: a mom's guide to prioritizing your efforts'

SEO on a Budget: A Mom's Guide to Prioritizing your Efforts

By Allison Panteli • August 23, 2024
Doing your best to be a great parent, great entrepreneur, and great digital marketer for your business can feel like juggling lemurs. We're here to help simplify SEO, and keep it on a manageable timeframe for even the busiest entrepreneur.
click to read the blog post 'seo simplified: the mompreneur's guide to seo success'

SEO Simplified: The Mompreneur's Guide to SEO Success

By Allison Panteli • April 30, 2024
Our goal here is to give you some ideas to sprinkle a little SEO magic on your website that will help it soar to new heights (in the rankings, that is), without a soaring price tag.